The Unified Apple Platform
Apple is a platform company that sells hardware, expect today's product announcements to align with this strategy.  In my view, we'll see how Apple is starting to coalesce their operating systems into a unified platform.  You'll see deeper tie-ins between the Mac operating system, Mac OS X Lion, and the operating system for iPhone, iPod touch and Apple TV, iOS.  Today's   iCloud unveiling will bridge these two operating systems closer together such that it will change the paradigm of how users work with the two operating systems.  Apple is all about the user experience so don't underestimate how iCloud will enhance Apple's user-centric focus to product features and design.

We're on the cusp of the Unified Apple Platform. Mac OS X Lion, iOS 5, and iCloud lay the groundwork for the next decade of Apple innovation.