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Help, Guides, and News on making the Switch To Apple Macintosh Computers
WWDC 2011 - Apple's SVP of Product Marketing Phil Schiller, discusses the State of the Mac
At today's WWDC Keynote, Apple's SVP of Worldwide Product Marketing Phil Schiller provided a brief overview of the Mac as he led up to the unveiling of Mac OS X Lion 10.7. Several key metrics were provided that demonstrate the inroads the Mac has made against the PC.
Key Metrics



Phil Schiller mentioned that Lion contains over 250 new features. He then went on to describe 10 key features of Mac OS X Lion. I'll highlight those in a separate post.
Commentary
When I launched this site on January 1, 2006, just over 5.5 years ago, the Mac was just beginning it's significant market share and user base growth. Over the course of the past 5.5 years, I've made predictions about the Mac, called out the underlying engine of growth (switchers and those new to the Mac), provided commentary, and analyzed key aspects of Apple's strategy that have benefited the Mac.
In an earlier post from today, I took the position that Mac OS X Lion, iOS 5, and iCloud are keys to what I call the Unified Apple Platform:
"We're on the cusp of the Unified Apple Platform. Mac OS X Lion, iOS 5, and iCloud lay the groundwork for the next decade of Apple innovation.
Just as many questioned my stance in early 2006 (and as early as 2005) that the Mac was about to embark on a major growth phase, time will tell if my Unified Apple Platform prediction is within the realm of possibility.
- Over 54 million active Mac users around the world
- The Mac has experienced Year over Year growth of 28% versus a decline of 1% for the PC
- The Mac has outgrown the industry every quarter for the past 5 years
- Notebooks account for 73% of Mac sales, desktops 27%
- Mac OS X was launched in 2001, 10 years ago
- Mac OS X is Lion represents a major release of Mac OS X with over 250 new features



Phil Schiller mentioned that Lion contains over 250 new features. He then went on to describe 10 key features of Mac OS X Lion. I'll highlight those in a separate post.
Commentary
When I launched this site on January 1, 2006, just over 5.5 years ago, the Mac was just beginning it's significant market share and user base growth. Over the course of the past 5.5 years, I've made predictions about the Mac, called out the underlying engine of growth (switchers and those new to the Mac), provided commentary, and analyzed key aspects of Apple's strategy that have benefited the Mac.
In an earlier post from today, I took the position that Mac OS X Lion, iOS 5, and iCloud are keys to what I call the Unified Apple Platform:
"We're on the cusp of the Unified Apple Platform. Mac OS X Lion, iOS 5, and iCloud lay the groundwork for the next decade of Apple innovation.
Just as many questioned my stance in early 2006 (and as early as 2005) that the Mac was about to embark on a major growth phase, time will tell if my Unified Apple Platform prediction is within the realm of possibility.
Featured Articles
- Evidence of slowing Mac growth - 2 consecutive quarters of deceleration
- MacBook and MacBook Pro release cycle analysis - September 2008 updates likely
- 2008 will be the Year of the Mac
- OS Wars - 81% of Windows market share loss went to Mac OS X
- Switchers ready to pounce on Macs
- Prediction of 1.64 Million Macs for Q4 2006 Misses By Only 30,000
- Why Are Macs Becoming More Popular?
- Key Mac OS X Security Features
- User Account Types in Mac OS X
- Apple's End-To-End Model Leads to Innovation and User Experience
- The Steve Jobs CNBC Interview and Apple's Revitalized Switch Campaign
- Key Isolation Features in Mac OS X
- Macs - Boot Camp - Market Share - Switchers
- Macs are Faster - Benchmarking - Virtualization Technology - Increased Market Share
From the Guides
What is Lion?
What is Disk Utility?
What is Boot Camp Assistant?
What is Snow Leopard?
What is Airport Utility?
What is Activity Monitor?
Quickly navigate to the Utilities folder
What are Utilities?
Forward delete on a Mac keyboard
Show or Hide Sidebar items via Preferences
Determine which updates have been installed by Software Update
Disable automatic updates in Software Update
Manually run Software Update on Mac OS X Leopard
Different ways to launch a Mac OS X Application
Expose for Apple keyboards that have volume controls on F9, F10, and F11
What is MobileMe Gallery?
What is iWeb?
What is iMovie?
What is iPhoto?
Updated Guides
- What is Lion?
- What is Mac OS X?
- MacBook Pro
- MacBook Air
- MacBook
- Choose Your Mac
- The Mac Models
- What are Utilities?
- What is Disk Utility?
- What is Boot Camp Assistant?
- What is Snow Leopard?
- What is Airport Utility?
- What is Activity Monitor?
- Quickly navigate to the Utilities folder
- Expose for Apple keyboards that have volume controls on F9, F10, and F11
- Forward delete on a Mac keyboard
- Show or Hide Sidebar items via Preferences
- Customize the Sidebar - Hide and Show
- Finder and Sidebar - an Ideal Combination
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