Town of Wellesley Massachusetts - 'Macs Apple of their eye'

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By: switchtoamac at: 11:14 AM on June 10, 2011 | Comments (0)
In her June 9, 2011 article at Boston Herald, Jessica Van Sack details how the town of Wellesley Massachusetts is a place for Macs.  It is noteworthy that Wellesley is one wealthiest towns in the state.
Some key information from the article

"The privileged populace of Wellesley tops the list of towns with the highest level of Mac-aholics in the state, according to a study by a local advertising firm."

"Westboro-based Chitika Insights studied traffic from Mac, PC and Linux-based computers statewide and found that almost 36 percent of computers in the affluent town were made by Apple, nearly five times the company's U.S. market share average of about 7.2 percent."

"The most Apple-heavy towns have little in common except that they tend to be wealthy and/or have a high student population. Wellesley is among the wealthiest towns in the state, with an average household income of $209,694, according to the U.S. Census Bureau's American Community Survey."

"The top of the Mac list also features Vineyard Haven, just slightly behind by several tenths of a percent at 35 percent Apple users; Needham at 32 percent; and Allston and Brighton at 32 and 31 percent, respectively."

You can read the complete article here.

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