Subscribe to this site's feed ››
Add to Google Toolbar ››
Submit News ››
Help, Guides, and News on making the Switch To Apple Macintosh Computers
Steve Jobs offers $100 credit to iPhone Early Adopters
The actual letter has now been posted to Apple's web site. Here is the letter in full:
To all iPhone customers:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
Steve Jobs
Apple CEO
Featured Articles
- Evidence of slowing Mac growth - 2 consecutive quarters of deceleration
- MacBook and MacBook Pro release cycle analysis - September 2008 updates likely
- 2008 will be the Year of the Mac
- OS Wars - 81% of Windows market share loss went to Mac OS X
- Switchers ready to pounce on Macs
- Prediction of 1.64 Million Macs for Q4 2006 Misses By Only 30,000
- Why Are Macs Becoming More Popular?
- Key Mac OS X Security Features
- User Account Types in Mac OS X
- Apple's End-To-End Model Leads to Innovation and User Experience
- The Steve Jobs CNBC Interview and Apple's Revitalized Switch Campaign
- Key Isolation Features in Mac OS X
- Macs - Boot Camp - Market Share - Switchers
- Macs are Faster - Benchmarking - Virtualization Technology - Increased Market Share
From the Guides
What is Lion?
What is Disk Utility?
What is Boot Camp Assistant?
What is Snow Leopard?
What is Airport Utility?
What is Activity Monitor?
Quickly navigate to the Utilities folder
What are Utilities?
Forward delete on a Mac keyboard
Show or Hide Sidebar items via Preferences
Determine which updates have been installed by Software Update
Disable automatic updates in Software Update
Manually run Software Update on Mac OS X Leopard
Different ways to launch a Mac OS X Application
Expose for Apple keyboards that have volume controls on F9, F10, and F11
What is MobileMe Gallery?
What is iWeb?
What is iMovie?
What is iPhoto?
Updated Guides
- What is Lion?
- What is Mac OS X?
- MacBook Pro
- MacBook Air
- MacBook
- Choose Your Mac
- The Mac Models
- What are Utilities?
- What is Disk Utility?
- What is Boot Camp Assistant?
- What is Snow Leopard?
- What is Airport Utility?
- What is Activity Monitor?
- Quickly navigate to the Utilities folder
- Expose for Apple keyboards that have volume controls on F9, F10, and F11
- Forward delete on a Mac keyboard
- Show or Hide Sidebar items via Preferences
- Customize the Sidebar - Hide and Show
- Finder and Sidebar - an Ideal Combination
Speak your mind - Leave a Comment