New To Mac Topic


At the onset of today's notebook event Apple CEO Steve Jobs quickly handed the presentation over to Tim Cook, Apple's Executive Vice President and Chief Operating Officer (COO).  Cook gave a presentation titled, 'State of the Mac' which provided insight into Mac momentum.  Cook started off by stating that Apple is growing at 2-3 times the market growth rate. He then listed reasons why Apple believes that they are growing at this rate.


A December 11, 2006 post at MacNewsWorld discusses some analysis undertaken by Piper Jaffray analyst Gene Munster and the firm's discussions with Apple value-added resellers (VARs).


Apple CFO Peter Oppenheimer stated that 50% of consumers buying Macs at Apple retail stores are classified as what Apple has termed "New to Mac".  These are customers that have never owned a Mac before.

Apple indicated that of the 1,112,000 Macs sold in the quarter, 154,000 Macs were sold in their retail stores.  That's 13.8 percent of Macs sold in the quarter.  More on this number in a moment.