New To Mac - 50 Percent of New Macs to Switchers

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By: switchtoamac at: 12:31 PM on April 20, 2006 | Comments (0)
Apple CFO Peter Oppenheimer stated that 50% of consumers buying Macs at Apple retail stores are classified as what Apple has termed "New to Mac".  These are customers that have never owned a Mac before.

Apple indicated that of the 1,112,000 Macs sold in the quarter, 154,000 Macs were sold in their retail stores.  That's 13.8 percent of Macs sold in the quarter.  More on this number in a moment.

If Apple's data is correct, that means that approximately 77,000 customers made the Switch during the past three months.  If the 50 percent trend continues in the retail locations, the Apple retail stores would sell 308,000 Macs to switchers.  I stated the following about the release of Boot Camp

"Boot Camp should lure Windows users who have contemplated purchasing a Mac but have held out for the sole reason of not being able to use some of their Windows programs.  Macs have now become more appealing to any Windows user considering the switch"

Ultimately, Boot Camp will remove reservations that current Windows users have historically had about making the switch.  A Mac capable of running both OS X and Windows will change a consumer’s mindset and will lead them to purchase a Mac.

Mac sales will accelerate during 2006 and this will push the number of 308,000 switchers to somewhere around 500,000.  Keep in mind that these numbers are only for purchases made in Apple's retail locations.  This number would account for approximately 13 - 15 percent of all switchers.  Apple has stated that they expect to open 40 additional stores so the extrapolated Mac sale numbers and percentage are probably low.  Regardless, my expectations are that at least 1.5 million Macs sold via all outlets, (Apple retail, Apple Online Store, Apple partners) will be purchased by switchers during 2006.

Apple will experience a wave of buying from current Mac users who have not made a purchase of an Intel based Mac.  This is especially true for those who currently own PowerMacs and iBooks as these models have not been transitioned.

The Switch To A Mac phenomenon is just gaining momentum.

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