Intel's New Multiply Ads Made with Macs

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By: switchtoamac at: 11:42 AM on September 27, 2006 | Comments (2)
In their new "Multiply" advertising campaign, Intel Corporation is touting their new line of Core 2 Duo processors as the "The World's Best Processors".

Core 2 DuoWhat's interesting to Mac users is that the behind-the-camera "making" clip demonstrates Intel's and Pinewood Studio's use of Apple's Macintosh computers to make the advertisements.  As you view the clip, you will see the use of iMac's and MacBook Pro's.

Note to Mac users: The clip is encoded as an .asx file and is viewable via Flip4Mac's Windows Media Components for QuickTime which can be download here.

Be sure to check out the advertisement currently viewable on YouTube.

Intel's web site updated
  • Intel's Core 2 Duo page has been updated to reflect the new "Multiply" campaign.
  • Intel's News Page has also been updated.  You can access the behind-the-camera clip and ad directly from that page.  The page states:

    "Find out how we created our wild new advertising campaign "Multiply." Rich in imagery and brilliant in effects, these commercial films multiply the power of video technology."


September 27, 2006

  • Added information and links about the ads on Intel's web site

2 Reader Comments

It should also be said that it in some ways resembles an iPod ad as well

You can also, and maybe preferably, get Flip4Mac direct from Telestream:
It's a "must have" for any Mac now a days.

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