Get a Mac Topic

15
Dec

AdweekMedia, in their "Best of the 2000s" advertising awards, gave Apple top marks in six categories including "Brand of the Decade", "Marketer of the Decade", "Campaign of the Decade", and "Product of the Decade".

11
Nov

Apple has debuted a new web-based 'Get a Mac' ad called "Mac Customer Satisfaction Score" which can be seen on various web sites including nytimes.com (New York Times).

22
Oct

Over the course of the current week, Apple has released three new 'Get a Mac' television advertisements that attack Microsoft's recent $300 million 'I'm a PC' ad campaign.  The new ads are called 'Bean Counter', 'V Word' and 'Bake Sale'

08
Sep

Apple has debuted a new web-based 'Get a Mac' ad called "Stop Switching to Mac!" which can be seen on various web sites across the including Time.com

21
Aug

Apple has released a new 'Get a Mac' titled "Off the Air" on U.S. network and cable television that highlights how easy it is for buyers to 'Switch to a Mac'.

19
Aug

Chalk up three more 'Get a Mac' to hit the U.S. network airwaves and cable television.  Apple has posted the ads to their web site.

13
May

In the new "Pep Rally" ad, Apple highlights the ever growing popularity of Macs among students.  PC makes the following statements:

09
Aug

Embedded in Apple's Press Release announcing the release of iLife '08 was a quote from Apple CEO Steve Jobs that gives insight into what may be his vision for the award winning suite of digital lifestyle products.  Getting PC users to switch.

10
Oct

Consistent with past releases, Apple has released another round of three "Get A Mac" advertisements.  The current batch was previously spotted at various Apple retail locations as well as on Canadian television.  The ads are based on the following themes:

28
Aug

Apple has posted three additional ads that promote the benefits of owning a Mac.  These new ads first debuted during the 2006 Emmy Awards on US television network NBC.  The ads are based on the following themes:

06
Jul

A story posted on Yahoo Finance via Investor's Business Daily describes how a June 2006 survey by TechnoMetrica Market Intelligence demonstrates that consumer interest in Macs is spiking.  The survey also shows that consumer interest in computers made by Dell is falling.

12
Jun

Apple has just released three more ads that promote the benefits of owning a Mac.  The ads are based on the following themes (as stated at the end of the ads)

02
Jun

This post is segmented into two parts; the first is a description and analysis of the May 19, 2006 Steve Jobs interview on CNBC.  The second is a discussion of Apple's revitalized Switch campaign.  At first glance, these topics may appear as disparate topics.  I take the position that the interview provided some hints into Apple's strategy.  I'll combine Steve Jobs' comments with events that have transpired pre and post interview.  You're welcome to post your comments, views, and positions.

02
May

Apple released new television ads geared towards highlighting the Mac during last night's primetime commercial slots.  There are a total of six ads that show discussions between two men, one represents a Mac and the other a PC.  The ads share the same white theme that Apple used during it's "Switch" television ads that aired in 2002.

A few observations about the ads: