Fiscal Q4 2008 earnings: Apple sets new quarterly (2.611 million) and yearly (9.715 million) Mac shipment records

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By: switchtoamac at: 8:33 PM on October 22, 2008 | Comments (1)

Apple released their fiscal 2008 fourth quarter earnings on Tuesday October 22 and reported that profits rose more than 26 percent to $1.14 billion on sales of $7.9 billion for the three-month period that ended on September 27, 2008.  Apple shipped 2,611,000 Macintosh computers during the quarter.

New Mac shipment records
The 2,611,000 Macs represents a new record for the firm.  The prior record was set in the prior quarter (Q3 2008) at 2.496 million units.  The Q4 2008 numbers represent a 20.66 percent increase over Q4 2007 and a 4.61 percent increase over Q3 2008. Macs accounted for 45.9 percent of revenue during the quarter.   For fiscal 2008, Apple shipped a total of 9,715,000 Macs, a level that set a new fiscal year record.  

Mac Breakdown

  • Portables sales: 1,675,000
  • Desktop sales: 936,000
Portable sales set a new record by increasing 24.35 percent over the year ago quarter whereas desktops saw a 14.57 percent increase over the same period.  According to Apple's footnotes, desktops are comprised of the iMac, Mac mini, Mac Pro, PowerMac and Xserve product lines.  Portables are comprised of the MacBook, iBook, MacBook Air, MacBook Pro and PowerBook product lines.

Unit Breakdown by Region and Operating Segment
  • Americas: 1,121,000
  • Europe: 611,000
  • Japan: 78,000
  • Retail: 596,000
  • Other Segments: 205,000

1 Reader Comments

It has always been an enigma why Apple clearly has little interest in actively promoting its products in markets outside the US, in spite of the fact that international sales account for 42%.

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