CRN: Intel Switch, Lower Prices Give Apple A New Edge

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By: switchtoamac at: 9:15 PM on September 17, 2006 | Comments (0)
A September 15, 2006 article at CRN provides some analysis into Apple's recent iMac revisions.  The article starts out by describing the prices and features of the new iMacs, powered by Intel's Core 2 Duo processors.  It then goes into a discussion by highlighting Intel-based Mac sales in different parts of the United States.  The article is capped off with a description of how Apple has been able to lower the price the iMac since 2004.
Here are a few quotes from the article:

"In a step to grab market share from the PC space, Apple moved its entire iMac all-in-one desktop family to Intel Core 2 Duo processors and dropped its starting price for the product line below $1,000."

"George Swords, marketing manager at PowerMacPac, a Portland, Ore.-based Apple specialist, said the iMacs had previously been selling "ridiculously hot. Really, really selling well."

"Apple's switch to Intel and more competitive pricing are spurring sales against rivals such as Dell, Swords said. "Moving to Intel was a wonderful thing to do," he said. "The [Mac OS X] operating system runs better on Intel than it ever ran on PowerPC."

"For pricing, a look at the numbers shows Apple has dramatically changed its position against a key competitor."

"Apple has been gaining ground on rival Dell in desktop pricing—an area where the Round Rock, Texas-based company was once the clear, dominant force in the industry."

You can view the entire article here. In a January 2006 article titled "Apple Intel and Increased Market Share", Switch To A Mac took the position that the switch to Intel processors would lead to market share gains for Apple.  The article from CRN provides some validation to that position. 

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