Apple may report 3 million Macs sold during current quarter

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By: switchtoamac at: 4:03 PM on August 21, 2008 | Comments (0)

FP Trading Desk reports that the Royal Bank of Canada's investment banking division published an opinion today that Apple may sell upwards of 3.04 million Macs during the current quarter which runs from July to the end of September.

A key quote from the article:
"The strong forecasted sales could drive upside in the company's fourth quarter, according to Mike Abramsky at RBC Capital Markets. The analyst told clients that data from 4,400 corporate IT buyers and adopters suggest "unprecedented intentions" in the quarter. In the next 90 days, 34% plan to buy a Mac laptop and 30% expect to purchase a desktop."
AlleyInider also chimes in on the report by stating:
"RBC analyst Mike Abramsky now expects the company to ship 3.04 million Macs in the September quarter -- representing 41% year-over-year growth and 22% quarter-over-quarter growth -- up from his previous estimate of 2.8 million"
It's argued that Apple's current Back to School promotion and growing popularity of the iPhone are they key driving forces behind this quarter's performance.  We'll have to wait until sometime in October to get the exact numbers when Apple conducts their fiscal FY 08 Fourth Quarter Results Conference Call.  Until then, we'll have to wait.  Prior to the earnings release we'll publish our projection of Mac unit sales during the quarter.

The Back-To-School Promotion
The deal offers up to a $299 rebate towards the purchase of an iPod touch thus making the 8GB version free.  When combined with the Mac education discount, buyers can save up to $529 (USD) on their purchase.

You can read the FP Trading Desk article here and the AlleyInsider artice here.

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