"Among likely PC buyers in the next six months, Apple tied with Hewlett-Packard for the No. 2 brand overall. Both were the brand choice of 11% of prospective buyers in the early June poll by TechnoMetrica."

"Dell was No. 1 with 41%. But that's down from 48% in May and 55% in April."

"Among those saying it's likely they'll buy a new desktop PC in the next six months, Apple was the No. 2 preferred brand, with 16%. That's the highest number for Apple since TechnoMetrica began collecting purchase-intent data more than two years ago. In May, 6% of likely desktop PC buyers said they would choose Apple."

"While Apple has seen its popularity rise, Dell has taken a steep slide among consumers in recent months."

"Among likely buyers of desktop PCs in June, 39% said they preferred to get a Dell. That's down from 51% in May and 60% in April."

"Apple's brand equity has been improving slowly," Kambanis said. "This seems to be coming mainly at the expense of Dell."

"Apple will lure customers away from PC manufacturers such as Dell and HP"