Subscribe to this site's feed ››
Add to Google Toolbar ››
Submit News ››
Empowering Users To Switch To Apple Macintosh Computers
How to Switch
Mac Models
How to Switch Part 10 posted
Piper Jaffray: New To Mac Buyers on the Rise
The firm's research indicates that VARs are experiencing a rise in customers who are "New to Mac" and the data suggests that approximately 25 percent of buyers purchased their first Mac. Note that the VAR numbers are significantly below Apple's own retail store "New to Mac" number of 50 percent over the past several quarters.
The MacNewsWorld article quotes the following from Munster:
"Apple specialist stores have a lower new-to-Mac average given they typically serve more of the professional users and existing Mac faithful customer base. We see, therefore, the 25 percent new-to-Mac number at these stores as a fairly high number"
Munster also stated that 60 percent of the interviewed VARs expect Mac sales for the three months ending in December to be higher than those in the preceding three months which ended in September. The other 40 percent were either expecting Mac unit sales to decrease or remain flat over the same period.
You can read the entire article here.
Switch To A Mac Commentary
Through various posts on this site, I've stated that I expected Mac sales to accelerate during 2006. One such comment is in the linked post in the second paragraph.
It's clear that Apple is experiencing interest from customers who have historically purchased PCs. This trend will continue for the foreseeable future and will likely accelerate in 2007.
Topics
- Apple Hardware (89)
- Apple Software (32)
- Choose Your Mac (2)
- Commentary (24)
- Deals (23)
- Earnings (23)
- Enterprise (7)
- Get a Mac (9)
- How To Switch (10)
- Macworld (5)
- Market Share (34)
- Misc (9)
- New To Mac (2)
- News (58)
- Peripherals (1)
- Reviews (35)
- Security (8)
- Site Features (1)
- Steve Jobs (14)
- Switch Stories (11)
- Switcher Tips (4)
- Third Party Software (15)
- WWDC (11)
- iPhone (17)
- iPod (26)
Recent Articles
-
Apple may report 3 million Macs sold during current quarter
The MacBook Air Guide
Customer satisfaction for Macintosh Surges in ACSI index - PC vendors left behind
Apple posts new 'Get a Mac' Ads: Pizza Box, Throne, and Calming Teas
Apple offering additional 60 day extension for MobileMe
Houston Chronicle: Why your student should take a Mac to college
Best Buy becomes first independent iPhone retailer in the United States
Microsoft Office 2008 deal for students - Amazon Mac Rebates
Microsoft updates Office 2008 and Office 2004 for Mac
Best Buy ad scans August 10-16: Buy a Mac and save $180 instantly when you purchase a Mac, MobileMe, and iWork
How to Switch Part Ten: Expectations and Mindset
CNET's Back-to-School Gift Guide 2008 lists Apple iMac and MacBook as top picks
Apple posts iPhone availability page for Apple retail stores
Visit the archives
Featured Articles
- 2008 will be the Year of the Mac
- OS Wars - 81% of Windows market share loss went to Mac OS X
- Switchers ready to pounce on Macs
- What is holding back your switch to Mac?
- Where Are You Seeing More Macs?
- Prediction of 1.64 Million Macs for Q4 2006 Misses By Only 30,000
- Why Are Macs Becoming More Popular?
- Key Mac OS X Security Features
- User Account Types in Mac OS X
- Apple's End-To-End Model Leads to Innovation and User Experience
- The Steve Jobs CNBC Interview and Apple's Revitalized Switch Campaign
- Key Isolation Features in Mac OS X
- Macs - Boot Camp - Market Share - Switchers
- Macs are Faster - Benchmarking - Virtualization Technology - Increased Market Share
- With OS X You're Productive
From the Guides
MacBook Air
What is iSight?
What is iChat?
What is Safari?
What is QuickTime Player?
What is QuickTime?
What is Photo Booth?
What is Mail?
What is Front Row?
Upgrading from .Mac to MobileMe
What is MobileMe?
Updated MacBook Pro and MacBook Guides (Feb 2008)
Apple Store - Black Friday
What is iWork?
What is iLife?
Standalone Installers: Delta and Combo
Updating your Mac with Standalone Installers
Manually run Software Update
How to get a free Leopard upgrade - the Mac OS X Leopard Up-to-Date Program
Upgrading to Mac OS X Leopard
Speak your mind - Leave a Comment