Oracle releases two enterprise iPhone applications

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Sep
24

By: switchtoamac at: 11:50 AM on September 24, 2008 | Comments (0)

Enterprise software vendor Oracle has developed two key applications for the Apple iPhone that have been unveiled at the company's annual Oracle World conference.  Oracle will be delivering these as well as future iPhone applications via Apple's iTunes App Store.
oracle_logo.jpgOracle Business Indicators
Oracle Business Indicators is an application that enables iPhone users to one, view key business performance data and two, quickly respond to changing business conditions.  It uses the Oracle Business Intelligence Suite.  Oracle group vice president for application development Lenley Hesarling states, "Oracle Business Indicators offers a way for managers to perform tasks specific to their daily jobs without requiring them to navigate through a fullfunction application ported to a smartphone."

Oracle Mobile Sales Assistant for the iPhone
Oracle Mobile Sales Assistant for the iPhone is a CRM application designed for sales reps that will leverage Oracle CRM On Demand as well as Oracle's Siebel Customer Relationship Management.  Oracle Mobile Sales Assistant will securely connect to enterprise CRM applications, Microsoft Outlook contacts and calendars, and social networking sites on the Internet.  The application enables salespeople to track accounts and leads, as well as enter key information into CRM systems.

You can read about these new applications at the Oracle Open World website.

Commentary
By embracing the iPhone as a strategic business enabler, enterprise software vendors have given a vote of confidence to Apple products in the enterprise.  Oracle, the world's largest enterprise software company will be a key enabler for the iPhone in the enterprise.  It's only a matter of time before we see an acceleration of this adoption as other software vendors bring to market applications for the the iPhone.

Eventually, this will have a trickle down effect on the Mac.  We believe that in the near future, enterprise adoption of the Mac will accelerate as firms realize the value proposition that today's Macs offer.  Macs can not only run Mac OS X, but also other enterprise leveraged operating systems including Microsoft Windows, Linux, and Sun Solaris.  Enterprise firms will soon usher in the next and perhaps largest growth cycle for the Mac, the enterprise customer.

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