NAB 2007 Apple announces Final Cut Server, Final Cut Studio 2 and More!

« Previous article.
Next article. »

Apr
15

By: switchtoamac at: 12:27 PM on April 15, 2007 | Comments (0)

On Sunday April 15, 2007 at the National Association of Broadcasters (NAB) trade show in Las Vegas, Nevada Apple Inc. announced Final Cut Server and Final Cut Studio 2.  Apple introduced a new application in the Final Cut Studio suite called Color.  Also making thier debut were ProRes 422 and a hardware device called IO-HD.

Courtesy of AppleFinal Cut Server
Apple introduced Final Cut Server, a cross platform (Mac and Windows) Media asset manager that which will ship in the summer of 2007.  Final Cut Server capabilities include:

  • Catalog 100 file types
  • Provides Automatic proxy generation
  • Powerful keyword searching
  • Sophisticated access controls
  • Workflow automation
  • Automatic encode and publish

The price for Final Cut Server is $999 (US) for 10 concurrent users or $1999 (US) for an unlimited number of users.

Excerpts from Apple's Press Release for Final Cut Server
Apple® today introduced Final Cut® Server, a powerful new server application that works seamlessly with Final Cut Studio® 2 to provide media asset management and workflow automation for post production and broadcast professionals. A scaleable server application that supports workgroups of any size, Final Cut Server includes a cross-platform client that enables content browsing, review and approval from within a studio or over the Internet. Final Cut Server automatically catalogs large collections of assets and enables searching across multiple volumes via an intuitive user interface. Final Cut Server is designed to manage the flow of work, as assets and projects move from producer to editor to artist through the entire production process.

“Final Cut Server’s powerful media asset management capabilities simplify managing the thousands of assets that make up a typical edit,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “And Final Cut Server’s sophisticated workflow automation tools ensure projects flow smoothly through an organization, enabling everyone to be more productive.

Final Cut Server automatically catalogs content, generating thumbnails and low resolution clip proxies in the process. Broad search capabilities extend from simple keywords to complex combinations of IPTC, XMP and XML metadata. Final Cut Server can configure a range of highly specific access controls that define user permissions on an asset or project basis.

Final Cut Server includes customizable templates that manage the flow of work typically found in broadcast, post and education environments. Sophisticated watch-and-respond systems can be configured to track the progress of assets, alert editors as projects move through the production pipeline and automatically notify producers by email when a project is ready for evaluation. In addition, location-independent review and approval tools enable clients to view, annotate and approve content from anywhere.


Courtesy of AppleFinal Cut Studio 2 featuring Final Cut Pro 6
Final Cut Studio 2 is the next generation of the Final Cut Studio suite which first debuted at the NAB 2005 event when Apple launched Final Cut Studio and Soundtrack Pro.  Available in May 2007,  Final Cut Studio 2 includes Final Cut Pro 6, Motion 3, Soundtrack Pro 2, and Compressor 3.  Still priced at $1299 (US) but more appealing is that upgrades are $499 from Final Cut Studio 2 and $699 from any version of Final Cut since it's onset.

Final Cut Pro 6 is the central application of Final Cut Studio 2 and served as the focal point of the production workflow.  It offers editors a full set of video editing tools and integrates with the other applications that make up the Final Cut Studio 2 suite.

Motion 3
Final Cut Pro 6 includes several of the technologies previously found in Shake and is more tightly integrated with Motion.  Final Cut 6 ushers in editable Motion templates that can be used directly in Final Cut without the need to launch Motion 3.  You can now access Motion templates and text overlays right from Final Cut. Motion 3 now supports 3D allowing editors to create all sorts of graphics and special effects.  Packed with new features such as retiming, synching, audio behaviors Motion 3 is sure to be a special effects hit.

Motion 3 Top New Features

  • 3D animations using drag-and-drop behaviors, 3D particles, and replicators
  • On the fly adjustments
  • Track and match movement of objects
  • Paint elements with customizable brushes and strokes
Courtesy of Apple

 

Soundtrack Pro 2
The new vesion of Soundtrack ushers in several new features as will as support for surround sound 5.1 and stereo in a single project.  There's also surround sound plug-ins and a library of over 100 music tracks and sound effects.  The new Conform feature allows for some really cool sound edits.

Soundtrack 2 Top New Features
  • Be more productive thanks to a streamlined interface
  • New professional level tools designed
  • 5.1 surround tools and effects
  • Sound-and-picture change
Courtesy Of Apple



Compressor 3
The new version of Compressor brings some industrial strength features such as clustering, dynamic filers, and watermarks.  You can spread the processing to multiple CPU cores to improve performance and publish directly to iTunes.

Compressor 3 Top New Features
  • H.264 encoding presets optimized for the iPod and Apple TV
  • High-bit-rate video output for HD DVD and Blu-ray media
  • AC-3 and MP3 file filters and support


Color
This new application is for real-time color grading and is a natural extension to Final Cut Pro.  This new application is for real-time color grading and is a natural extension to Final Cut Pro.  According to Apple Color is "a new application that delivers professional color grading and finishing tools."

Color Top Features
  • Complete toolset for primary and secondary adjustments, color effects, and geometry changes
  • Signature looks you can save and reuse thanks to the ability to combine settings
  • Built-in library
  • More than 35 built-in color effects for visual interest and color transformations



ProRes 422 and IO-HD
ProRes 422 is the next generation in post production.  ProRes 422 ushers in Uncompressed HD at SD file sizes and the ability to raster HD quality video from 1TB to 170GB.  There's also realtime SD-HD conversion.  There's also built-in support for the new Sony HDCAM SR 1080p60 storage system which debuted at NAB 2007.  IO-HD was also demonstrated, a new hardwware device available in July 2007 (priced at $3495 US) that allows realtime conversion into ProRes 422.  This will allow HD on location edits via ProRez with a MacBook Pro.

Excerpts from Apple's Press Release for Final Cut Studio

Apple® today unveiled Final Cut Studio® 2, a significant upgrade to the industry’s leading video production suite that delivers new creative tools designed expressly for editors. Final Cut Studio 2 includes Final Cut Pro® 6, which introduces Apple’s ProRes 422 format for uncompressed HD quality at SD file sizes and support for mixed video formats and frame rates in a single Timeline; Motion 3 featuring an intuitive 3D environment, paint and new behaviors; Soundtrack® Pro 2 with dozens of innovative tools for multitrack editing, surround mixing and conforming sound to picture; Compressor 3 delivering powerful batch encoding for multiple formats with a single click; and DVD Studio Pro 4.2 for SD and HD DVD authoring. Final Cut Studio 2 also introduces “Color,” a professional color grading and finishing application for ensuring consistent color and creating signature looks.

“Final Cut Studio 2 was specifically designed to enable the rapidly growing community of over 800,000 Final Cut editors worldwide to animate, mix, grade and deliver their work as a natural extension of the editorial process,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Final Cut Studio 2 is the most powerful production suite on the planet.”

At the core of Final Cut Studio 2 is Final Cut Pro 6, the latest version of Apple’s Emmy award-winning editing software which includes a new Open Format Timeline that lets editors mix and match virtually any video format and frame-rate in a single Timeline without transcoding. ProRes 422, a new full raster, 10-bit 4:2:2 post production format produces stunning HD quality at SD file sizes, making it ideal for working efficiently across a SAN or on a MacBook® Pro in the field. Companies including Panasonic, Sony and RED are embracing ProRes 422 as they continue to innovate on the next generation of cameras. Final Cut Pro 6 also includes optical flow based SmoothCam technology to remove unwanted or jarring camera movement with simple, easy-to-use tools. Deep integration with Motion includes the ability to edit Motion templates with video drop zones and editable text fields directly in Final Cut Pro.

New to Final Cut Studio is Color, which puts a logical task-based color grading and finishing workflow in the hands of every Final Cut Pro editor.


Applications not updated in Final Cut Studio 2

  • DVD Studio Pro 4
  • Cinema Tools 3
  • LiveType 2


Here's what you get when you purchase Final Cut Studio 2

  • Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Compressor 3, DVD Studio Pro 4, Cinema Tools 3, LiveType 2, and Apple Qmaster 2 DVD's
  • Printed and electronic document

Final Cut Studio 2 Minimum Requirements

  • A Macintosh computer with a 1.25GHz or faster PowerPC G4, PowerPC G5, Intel Core Duo, or Intel Xeon processor.
  • 1GB of RAM
  • An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)
  • A display with 1024-by-768 resolution or higher
  • Mac OS X v10.4.9 or later
  • QuickTime 7.1.6 or later
  • A DVD drive for installation

Final Cut Studio 2 Recommended Configurations (for all applications)

  • 2GB of RAM when working with compressed HD and uncompressed SD sources
  • 4GB of RAM when working with uncompressed HD sources

Available Disk Space

  • 4GB of disk space required to install all applications
  • Additional 62GB required to install all optional templates, content, and tutorials (may be installed on separate disks):
  • 9GB for DVD Studio Pro content
  • 9GB for Motion templates and tutorial media
  • 24GB for Soundtrack Pro audio content
  • 12GB for LiveFonts and LiveType animated elements and templates
  • 8GB for Apple Pro Training Final Cut Studio Tutorials media

NAB 2007 runs from April 14-19 at the Las Vegas Convention Center in Las Vegas, Nevada.  The event gained interest following Apple's announcement that the Leopard operating system would be delayed.

Key Links

Speak your mind - Leave a Comment