Help, Guides, and News on making the Switch To Apple Macintosh Computers
January 2007: Apple.com led all hardware manufacturers in time per visit and unique visitors
The article states, "Apple Computer Inc. continued to lead all computer hardware manufacturers, at 43.51 million in January, and also scored the fourth-largest increase, up 24% from 34.98 million."
The data for January 2007 was as follows (as listed by Internet Retailer).
In average time per visit (hours:minutes:seconds, plus number of unique visitors in millions), the leaders were:
- Apple 1:19:25; 43.5
- Dell, 0:19:32; 15.6
- Nintendo, 0:19:29; 2.1
- Xbox, 0:16.06; 1.5
- Palm, 0:13:51; 1.3
- TiVo, 0:13:24; 0.87
- HP, 0:12:53; 16
- IBM, 0:12:51; 2.2
- Sony Computer Entertainment, 0:12:48; 1.5
- Gateway, 0:10:56; 2.4
You can view the full article here.
The average time per visit spent at Apple.com trumps the time spent at Dell by about one hour. What explains the difference? In my view, the data has to take into account the "number of unique visitors". Apple had 43.5 million unique visitors and you can bet a significant number of those visitors don't even own a Mac. I'll take the stance that an increasing number of potential computer buyers are considering a Mac as their next computer purchase and hence, they are taking their time to navigate through the site as they attempt to learn more about the current generation of Macs.
I'm eager to see the February 2007 data as it will contain metrics for the first full month following the release of Microsoft Windows Vista. Will the February data show another strong month for visits to Apple.com or did Vista have an impact? We'll have to wait and see.