Switch To A Mac: Get a Mac Archives

New Get a Mac ad highlights Mac popularity among students

In the new "Pep Rally" ad, Apple highlights the ever growing popularity of Macs among students. PC makes the following statements:

Posted by switchtoamac at 01:43 PM | Permalink | Comments (1)

Steve Jobs: iLife '08 gives PC users "more reasons to switch"

Embedded in Apple's Press Release announcing the release of iLife '08 was a quote from Apple CEO Steve Jobs that gives insight into what may be his vision for the award winning suite of digital lifestyle products. Getting PC users to switch.

Posted by switchtoamac at 09:02 AM | Permalink | Comments (2)

Apple Releases Three New Mac Versus PC Ads

Consistent with past releases, Apple has released another round of three "Get A Mac" advertisements. The current batch was previously spotted at various Apple retail locations as well as on Canadian television. The ads are based on the following themes:

Posted by switchtoamac at 12:14 PM | Permalink | Comments (0)

Apple Releases Three Additional Mac Versus PC Ads

Apple has posted three additional ads that promote the benefits of owning a Mac. These new ads first debuted during the 2006 Emmy Awards on US television network NBC. The ads are based on the following themes:

Posted by switchtoamac at 10:48 AM | Permalink | Comments (0)

Yahoo Finance: Mac The Apple Of More PC Buyers' Eyes

A story posted on Yahoo Finance via Investor's Business Daily describes how a June 2006 survey by TechnoMetrica Market Intelligence demonstrates that consumer interest in Macs is spiking. The survey also shows that consumer interest in computers made by Dell is falling.

Posted by switchtoamac at 09:11 AM | Permalink | Comments (1)

Apple Releases Three More Mac Versus PC Ads

Apple has just released three more ads that promote the benefits of owning a Mac. The ads are based on the following themes (as stated at the end of the ads)

Posted by switchtoamac at 03:16 PM | Permalink | Comments (1)

The Steve Jobs CNBC Interview and Apple's Revitalized Switch Campaign

This post is segmented into two parts; the first is a description and analysis of the May 19, 2006 Steve Jobs interview on CNBC. The second is a discussion of Apple's revitalized Switch campaign. At first glance, these topics may appear as disparate topics. I take the position that the interview provided some hints into Apple's strategy. I'll combine Steve Jobs' comments with events that have transpired pre and post interview. You're welcome to post your comments, views, and positions.

Posted by switchtoamac at 12:42 PM | Permalink | Comments (0)

Apple Releases "Get a Mac" Television Ads

Apple released new television ads geared towards highlighting the Mac during last night's primetime commercial slots. There are a total of six ads that show discussions between two men, one represents a Mac and the other a PC. The ads share the same white theme that Apple used during it's "Switch" television ads that aired in 2002.

A few observations about the ads:

Posted by switchtoamac at 09:12 AM | Permalink | Comments (0)