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Computerworld: Mac share of surfers doubles in 8 months
In a May 8, 2007 article titled "Mac share of surfers doubles in 8 months" with a subtitle "Apple is eroding Microsoft's online market share, says analyst", Computerworld demonstrates that the number of people surfing the Web with Macs has grown substantially in the past eight months. Furthermore, the article states that the Mac audience should not be ignored by Web application developers.
Key quotes from the article
"The amazing story since last summer has been how well the Mac is doing," said Geoff Johnston, an analyst at WebSideStory Inc. in San Diego. "For the longest time, Mac hung around 3% of the operating systems using the Web. But it picked up around last summer, and has nearly doubled its market share.""Measurements from WebSideStory and rival Net Applications of Aliso Viejo, Calif., put Apple Inc.'s Mac OS X at close to or just over 6% of all machines in the U.S. that connected to the Web last month."
""For the first time since 1999, when we started tracking, the Mac has really made a major push," said Johnston. Since August, the percentage of online Macs running Apple's operating system has climbed from the long-flat 3% to 5.6%, he said. Net Applications data, which splits the Mac's share between computers running the PowerPC version of Mac OS and those with an Intel edition of the operating system, pegged the total share at 6.2% for April."
"When you see Mac, or any browser, like Firefox, moving past 5%, you just can't turn them away," said Johnston. Web site designers and Web application developers, he said, had better pay attention to the Mac."
"Macs are starting to erode Microsoft's market share," Johnston declared."
Switch To A Mac Commentary
This article from Computerworld references the same data we publish in our monthly Mac OS market share category. Furthermore, the analyst's commentary mirrors our prior statements that the Mac was embarking on a period of significant market share gains and growth. Please refer to the following posts:
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