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Apple's Mac OS Market Share Spikes to 5.21 Percent - Up 35 Percent Year Over Year - Growth Accelerates
Please note that this does not mean that Apple's market share is 35 percent. The number represents percent increase. Data used in this post has been obtained from Market Share.
Key Percent Increases
- Up 52.8 percent since January 2005
- Up 48.0 percent since April 2005 (Mac OS X Tiger launched April 29, 2005)
- Up 23.8 percent January to October 2006 - despite Intel transition
- Up 10.4 percent since September 2006
- Up 20.3 percent since August 2006
The October 2006 Key Percentages outpaced the growth reported for September 2006 which was as follows:
- Up 38.4 percent since January 2005
- Up 34.0 percent since April 2005 (Mac OS X Tiger launched April 29, 2005)
- Up 12.1 percent January to September 2006
- Up 9.0 percent since August 2006
Below is an updated view of Apple's Mac OS market share month by month for calender year 2006 up to and including October 2006. Pay careful attention to the numbers because Market Share splits Mac operating system data into two groups, Mac OS and MacIntel. MacIntel represents Intel builds of Mac OS X Tiger. Have a look at the October 2006 data. Mac OS is reported to have 4.09 percent of the operating system share while MacIntel is reported to have 1.12 percent operating system market share. When the numbers are combined, we get the following (Internet Explorer users may have difficulty viewing the images. If so, click 1, 2, 3). You can click on each image to get a larger view:
Mac OS Intel Posts 33.3 Percent Increase In One Month
More Than Meets the Eye - Growth Accelerating
A remarkable performance in October as the rise outpaced September's growth. The data demonstrate that Apple's Macintosh computers are becoming more popular outside of the student vertical as the majority of student likely purchased their systems prior to the start of the academic year. Apple's 2006 Back-To-School promotion that gave students up to a $179 rebate good towards the combined purchase of an iPod and qualifying Macintosh computer ended on September 16, 2006. So it's clear that Macintosh sales are expanding in other areas and those areas most likely contributed to the stellar October 2006 performance.
We have yet to enter the 2006 hoiday buying season. I maintain my position that Apple will experience brisk Macintosh sales for the remainder of the year and will continue to grab market share from its competitors. It will be interesting to see how the data checks in for November and December 2006.
In an April 7, 2006 post, I predicted that Apple would have at least 8 percent market share by the end of the Leopard (Mac OS X 10.5) life cycle. Mac OS X is currently at Tiger, or version 10.4. Apple's OS market share is well on it's way to that number.
- Safari Market Share Rises to 3.93 Percent - Up 53 Percent Year Over Year - Growth Accelerates
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- Safari Market Share Rises 48 Percent Year Over Year
- Safari Market Share Continues Upward Trend Up 46 Percent
November 1, 2006
- Corrected an error and content revision
- Added chart for Mac OS X Intel growth