On Sunday April 15, 2007 at the National Association of Broadcasters (NAB) trade show in Las Vegas, Nevada Apple Inc. announced Final Cut Server and Final Cut Studio 2. Apple introduced a new application in the Final Cut Studio suite called Color. Also making thier debut were ProRes 422 and a hardware device called IO-HD.
Edward C. Baig states that you don't have to hold back on making the switch. His column starts off with the following statement:
According to the ad-awards.com site, "Ad-Awards.com is a website presenting the finest TV ads worldwide." The site lists the following information about the ad:
Title: iLifeWhen comparing a Mac against a PC, cost is the most often cited metric used to make the comparison. In my view, cost is only one variable of the computing equation. Failure to analyze other variables will lead one down an incomplete analysis. At a minimum, the comparison should also look at the following:
Apple is offering a $300 instant discount on the purchase of Final Cut Studio when it is bought with a new a MacBook Pro, iMac or a Power Mac G5. The offer ends June 26, 2006.
Apple recently updated Final Cut Studio to Universal Binary format to allow installation on both Intel Macs and PowerPC Macs.
Earlier this week, the buzz was centered around Apple's new beta Boot Camp software for OS X Tiger 10.4.6 that allows owners of new Intel Macs to extend the funcionality of the systems to boot into Mac OS X or Windows XP. Apple also released firmware updates for the entire line of the Intel Macs that provide EFI and BIOS support that should allow the new Intel Macs to boot into adiitional operating systems such as Windows XP, the upcoming Windows Vista, and Linux. The Intel Macs use a modern booting technology called EFI, Extensible Firmware Interface. In order to boot Windows XP and Windows Vista, the computer needs to support BIOS, a technology over 20 years old. Boot Camp bridges the EFI and BIOS gap.
Historically, there has never been a true test to compare Macs with Intel based PCs. New data and benchmarks demonstrating that the Intel powered MacBook Pros and iMacs run Windows faster than today's PCs dismiss the myths that Macs are slower, behind the technology curve, and are more costly. The point I'd like to make is that the Intel based Macs were designed and engineered to be Macs that run OS X, not Windows. The fact that they run Windows XP faster than WinTel machines proves that Apple's hardware engineering, innovation, and quality surpasses its competitors.
Apple’s industry-leading video production suite Final Cut Studio, is now available as a Universal Binary. The new build provides native support for both PowerPC and Intel based Macs.
Final Cut Studio 5.1 packages four powerful and integrated professional products:
Apple Computer responsed to the effort by French lawmakers aimed at forcing the company to open iPods and Tunes to work with competing digital media products. Did Apple's statement hint at a Movie download service?
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