Through their partnership, Apple and Disney placed 75 movies for download on iTunes after Apple announced iTunes version 7.0 and new iPods at Apple's September 12, 2006 "It's Showtime" media event.  Disney indicates that they expect $50 million in addition revenue during the first year of the partnership.  You can view the Reuters stoy here.

This data from Disney demonstrates strong demand and acceptance of Apple's iTunes Movie distribution strategy.  It's only a matter of time before additional studios come aboard and offer their movies for download.

Disney movies are priced as follows on the iTunes Store:

• $12.99 - for new releases during the first week
• $14.99 - after the first week
  
• $9.99 - older "library titles"
  

In addition to music, iTunes customers can purchase and download viewable content and watch it on their computers, iPods, and will soon be able to download and view the content on their televisions via Apple's upcoming iTV set top box.  Current iPod users can connect video capable iPods to a television set via optional accessories.  Some Mac users have even rigged Mac mini's and other Mac models to allow their viewable content to be seen on televisions.

Apple's iTunes service is changing the way consumers obtain digital content.  iTunes users can control what, when, and how they want to view and listen (music, podcasts).  After downloading, users can then access the content via an iPod, computer, or television.  It's truly an access anywhere model.

• Analysis of Apple's It's Showtime Event