Help, Guides, and News on making the Switch To Apple Macintosh Computers
Where's the Mac?
The name "Macworld Conference & Expo" implies that the event would be Mac centric. Yet the keynote made no mention of the Mac or software for the Mac. Is an iLife update on the way? What about iWork? Are speed bumps or revisions to the Macintosh line in the works? Who knows.
Has today's keynote address and more importantly Apple's name change from to Apple Computer Incorporated to Apple Incorporated begun a shift away from the Mac? Will the Mac no longer be a central focus of the company?
Jobs even quoted the NHL's all-time leading scorer Wayne Gretzky when he stated: "I skate to where the puck is going to be not where it has been", a clear reference to how Gretzky would anticipate where the hockey puck would be prior to it actually getting there. Gretzky had a sixth or perhaps even a seventh sense on the ice. We all know that Jobs is a visionary and has been able to see anticipate trends in the marketplace before they actually materialized. The parallels to Gretzky would therefore be understandable.
Yet a keynote without a mention of the Mac, Mac OS X, or Mac software will have several Mac enthusiasts disappointed. What does Apple have planned for 2007 and beyond? My position is that Apple is laying the groundwork to fuel Macintosh sales in the future. We all know how popular the iPod is and how it has facilitated the expansion of the Apple brand. In my view, the iPhone and Apple TV will eventually lead to a larger Mac footprint.
What's your take?