In his July 25, 2010 article at the San Jose Mercury News, John Boudreau, highlights that the Mac, despite all the buzz and attention given to Apple's iPhone and iPad, is still a key contributor to Apple's business. The article highlights Mac sales data recently reported by Apple in their Q3 2010 earnings report.
In a July 24, 2010 slideshow at InformationWeek, Thomas Claburn states, "We picked ten worthy Mac applications, that are tops here and now." Noting that much of the hype these days is centered around Internet-based applications, InformationWeek takes the position that "there's still a lot of great software to be downloaded and installed."
In a July 21, 2010 article at The Register, Rik Myslewski demonstrates that Apple Mac sales have tripled in five years. The article not only includes statements from Apple executive underlying the growth but also graphics that highlight the growth.
On July 20, 2010, Apple Inc. released fiscal 2010 third quarter that ended on June 26, 2010. Apple posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter's revenue.
On July 20, 2010, software company McAfee rolled out revamped security products for Mac users, McAfee Internet Security and McAfee Family Protection for Mac. McAfee Internet Security empowers consumers to surf the web safely, while McAfee Family Protection allows parents to filter inappropriate content while their children are online.