June 2009 Archives

25
Jun

A June 12, 2009 CNNMoney.com article titled 'Can Windows 7 save PCs?", David Goldman writes about Microsoft's upcoming Windows 7 operating system.    The article discusses the PC slump and highlights a March survey conducted by Dimension Research that indicates that 50% of respondents are likely to dump Windows in favor of Apple's Mac OS X operating system.

19
Jun

Here's a nice deal from Amazon, get a $25 Amazon.com gift card when you purchase any second generation iPod touch.  The deal ends tomorrow June 20, 2009 so you'll have to act fast.

11
Jun

Chalk this one up in the chuckle category! MacUser has come across a very interesting result from Microsoft's new search engine Bing when it is asked if one should use a Mac or a PC, it tells you to 'Get a Mac'

10
Jun

As more details emerge about the upcoming Snow Leopard operating system (Mac OS X 10.6), Apple has posted information on the security page for Mac OS X Snow Leopard that potentially recognizes the threat of viruses and malware to the Mac OS X operating system and the applications that run on Mac OS X.  Have Apple's most recent statements indicate they they are once again recommending the use of antivirus software?

09
Jun

Today Microsoft has released updates for Office 2008 for Mac, Office 2004 for Mac that address security issues with the software.  The updates take Office 2008 to version 12.1.9, Office 2004 to version 11.5.5, and Open XML File Format Converter for Mac to version 1.0..

08
Jun

Following today's unveiling of Mac OS X Snow Leopard, Apple announced that the new Mac operating system will be released in September 2009.  Any qualifying Mac or Xserve purchased on or after June 8, 2009 will qualify for the program thereby allowing purchases to upgrade to the new operating system for $9.95 (U.S.) plus any shipping and handling fees.

08
Jun

During the 2009 Worldwide Developers Conference keynote on Monday, Apple unveiled a near feature complete version of the company's next operating system for Apple Macintosh computers, Mac OS X 10.6 Snow Leopard.  Apple announced that it will be available in September as a $29 upgrade for users of Mac OS X 10.5 Leopard.

08
Jun

Following today's announcements WWDC announcements that included the re-branding of the 13-inch MacBook as a MacBook Pro, the release of new 15-inch and 17-inch MacBook Pro models and a MacBook Air update, it's expected that the 2009 Back To School promotion will be subjected to increased interest from education buyers due to lower prices across the Mac portable lineup.  Education buyers can get a free iPod touch when purchased along side a new qualifying Mac.

08
Jun

During the 2009 Worldwide Developers Conference keynote on Monday, Apple updated the MacBook Pro with faster processors and lowered prices by up to $700.  The entry-level 1.86GHz model now sells for $1499 (down from $1799) and the high-end 2.13GHz model now sells for $1799 (down from $2499).

08
Jun

During the 2009 Worldwide Developers Conference keynote on Monday, Apple not only announced the rebranding of the popular unibody MacBook as the 13-inch MacBook Pro but also lowered the standard build models by $100 (U.S).

08
Jun

During the 2009 Worldwide Developers Conference keynote on Monday, Apple announced the release of new 15-inch and 17-inch MacBook Pro models that feature faster processors, 4GB standard RAM, better displays, and built-in batteries on the 15-inch models.

08
Jun

In just under an hour Apple will be kicking off the 2009 Apple Worldwide Developers Conference (WWDC) at 10:00 a.m. PST.  A team of Apple executives, led by Apple's senior vice president of Worldwide Product Marketing, Philip Schiller will deliver the keynote.  Apple will highlight two new operating systems Mac OS X Snow Leopard and iPhone OS 3.0.

07
Jun

This is the fourth part in the series that analyzes the Apple product strategy with a specific emphasis on the Macintosh.  You can view part one, part two, and part three by clicking on the associated links.  In this post I argue that Apple's differentiation approach enhances the company's competitive advantage in the market and that Apple will not license Mac OS X.

06
Jun

This is the third part in the series that analyzes the Apple product strategy with a specific emphasis on the Macintosh.  In part one I analyze Apple's positioning as a premium brand.  In part two I describe how Apple has conducted a trade-off in order to protect the position.  In this post I describe the entry barriers that competitors must address in order to compete with Apple.

05
Jun

With WWDC kicking off on Monday June 8, I wanted to post my expectation that Apple will release Mac updates in either September or October.  In the May 13, 2009 WWDC Press Release Apple stated it would be issuing a Mac OS X Snow Leopard 'final Developer Preview'.  Prior to this press release, I expressed my expectations of what Apple would likely do with respect to Snow Leopard at WWDC in a May 5, 2009 reply at the MacRumors Forums eight days prior to the Apple Press Release.  Here's what I stated:

05
Jun

This is the second part in the series that analyzes the Apple product strategy with a specific emphasis on the Macintosh.  In the first part, I put forth the arguments that Apple is a premium brand that targets less price sensitive customers and that Apple's needs-based positioning is a byproduct of company's internal activities.  In this post I argue that Apple has conducted a trade-off in order to protect the brand's premium position.

04
Jun

It's widely understood in strategy that a firm that is known for delivering a certain value may end up confusing customers (or perhaps undermining its own credibility and reputation) if it attempts to deliver alternate value.  The attempt to simultaneously deliver inconsistent offerings will not serve a firm's strategic position.  Many continue to criticize Apple's premium positioning and pricing.

04
Jun

If you're a student or faculty member in need of Abode software, there's no need to purchase off the shelf versions from retailers because Adobe provides significant discounts at the Adobe Education Store.  The New Adobe Student Editions provide students and faculty up to 80% savings on popular Adobe titles including Creative Suite 4 (CS4), Acrobat 9 Pro, Photoshop CS4, other CS4 titles, and Lightroom 2.

03
Jun

Distorted-Loop highlights data from a recent Gartner report that Apple maintained its number one computer manufacturer ranking in the Western Europe education market during the first quarter of 2009 (Q1 2009) with 26.4 percent market share. Apple also maintained the top slot in the UK market with 27.3 percent market share.

03
Jun

In a June 2, 2009 article posted at InfoWorld, Tom Yager highlights the performance and power efficiency of Apple's Xserve server.  Yager begins his article by noting the Xserve's ranking, quality, engineering, durability when he states:

02
Jun

Apple has rolled out changes to its One to One program that provides personalized setup and training for Mac users. The program is still priced at $99 per year but is now available only to those who have purchased a new Mac from an Apple Retail Store (and soon from the Apple Online Store).

01
Jun

According to market research firm Net Applications, Apple's Mac OS market share rose to 9.81 percent during May 2009.  These metrics detail the computer operating systems that visit sites tracked by Net Applications.  Not only did the May 2009 increase reverse the decline observed in April 2009 but it also shows that Mac OS market share rose by over 25 percent on a year-over-year (YOY) basis.  In May 2008 Mac OS share stood at 7.83 percent, just a year later it checks in just shy of two percentage points higher.