Help, Guides, and News on making the Switch To Apple Macintosh Computers
May 2006 Archives
Rumors are that Apple and Nike will be announcing some sort of deal tomorrow. I just saw the news on CNBC's "On The Money" television program. They also mentioned that Lance Armstrong is scheduled to be at the news conference tomorrow.
What could the two companies do to leverage each other's unique capabilities? Apple's strength is in the portable music device and music sector, specifically the iPod and iTunes. Nike is a leader in the sports sector with products that range from shoes to apparel. What could the two companies have planned? If the news from CNBC is accurate, we’ll know tomorrow.
A May 17, 2006 article at the Wall Street Journal titled "How Apple's Store Strategy Beat the Odds" explains how the implementation and strategy of Apple Retail Stores have been successful. It's a great read as it demonstrates that Apple's retail strategy to showcase its products is working. I suppose it comes back to the phrase, "If you want something done right, do it yourself".
Two recent polls/surveys have been released by Macworld UK and Macworld. The Macworld UK article details a poll that asked readers to share their views about people making the Switch. A few quotes from the article:
"In a recent poll, we asked readers what they thought would drive Windows user to switch to the Mac. Over a third of the 1,992 readers who voted in the poll thought that being able to run Windows on a Mac would be critical to convincing switchers to go Mac (753 votes, 38 per cent)"
News is just hitting the wires that Apple and Softbank will work together (or are currently working together) to develop an iPod based cell phone.
My view is that a single device that can work as both a cell phone and an iPod will drive iPod adoption because people will prefer to carry around a single device. Greater iPod adoption will drive more sales at the iTunes Music Store and it should add more momentum to the "Halo Effect". All in all, increased Mac adoption should result.
Check back for updates.
Aside from an awesome user interface and a great underlying architecture, Apple built OS X with security in mind. As part of that central security theme, OS X has been designed using three key isolation features:
- System Isolation
- User Isolation
- Memory and Application Isolation
Some of the 16 series include: "24," "Prison Break", "The Shield", "It's Always Sunny in Philadelphia", "Stacked", "Black White", "30 Days", "Buffy the Vampire Slayer", "Firefly", "Lost in Space", "Pinks", "Unique Whips", and "First Hand."
A few observations about the ads:
A quote from the article:
"Sporting the most powerful Intel chip currently available in Apple's lineup, the 15-inch, 2.16 GHz dual-core MacBook Pro is, simply, a speed demon. There has never been a Mac laptop this fast. It's so fast, it even outpaces professional workstations in several key benchmarks. What's more, with its ability to run both Mac OS X and Windows operating systems, it's two computers in one. There has simply never been a better time to buy an Apple notebook computer."