May 2006 Archives

25
May

Interesting find by a MacBook owner.  When your MacBook is shipped, a piece of plastic is actually blocking a vent. I don't own a MacBook so I can't confim if this discovery is indeed true but you MacBook owners will want to check the link.

23
May

At a NY event attended by Apple CEO Steve Jobs and Nike CEO Mark Parker, Apple and Nike announced a product called the Nike+iPod Sport Kit.  The kit integrates an iPod nano, Nike+ shoes, a in-shoe receiver and sensor, and software that convey the following information to runners:

23
May

In a prior post I described the process one should undertake to purchase a new Mac.  The central issue boils down to the type of user and the Mac model that is ultimately purchased.  Ideally, you should choose a system that meets your current and future computing requirements.

22
May

Rumors are that Apple and Nike will be announcing some sort of deal tomorrow.  I just saw the news on CNBC's "On The Money" television program.  They also mentioned that Lance Armstrong is scheduled to be at the news conference tomorrow.

What could the two companies do to leverage each other's unique capabilities?  Apple's strength is in the portable music device and music sector, specifically the iPod and iTunes.  Nike is a leader in the sports sector with products that range from shoes to apparel.  What could the two companies have planned?  If the news from CNBC is accurate, we’ll know tomorrow.

17
May

The May 16, 2006 release of the Apple MacBook was strategic and just in time.  In my view, it was in Apple's best interest to have it released as soon as possible as it would provide Apple an additional line of Intel Macs available for sale.  This is especially important in light of Apple's recent launch of the "Get a Mac" advertising campaign.  The MacBooks give Apple an expanded product line just a few weeks after initiating the campaign.

17
May

A May 17, 2006 article at the Wall Street Journal titled "How Apple's Store Strategy Beat the Odds" explains how the implementation and strategy of Apple Retail Stores have been successful.  It's a great read as it demonstrates that Apple's retail strategy to showcase its products is working.  I suppose it comes back to the phrase, "If you want something done right, do it yourself".

16
May

On Tuesday May 16 2006, Apple released the much anticipated MacBook consumer level notebook based on Intel's Core Duo microprocessor. The MacBook replaces the iBook, which was based on the PowerPC microprocessor.  The new MacBook provides Apple with a full line of notebooks powered by Intel Core Duo processors.

16
May

Most Windows users are familiar with Symantec in some shape or form.  Symantec sells the popular Norton line of products that includes Norton AntiVirus, Norton Personal Firewall, and Norton Internet Security.  Windows users typically install these or similar programs to protect their computers from the over 114,000 viruses, trojans, spyware, and malware.

15
May

Two recent polls/surveys have been released by Macworld UK and Macworld.  The Macworld UK article details a poll that asked readers to share their views about people making the Switch.  A few quotes from the article:

"In a recent poll, we asked readers what they thought would drive Windows user to switch to the Mac. Over a third of the 1,992 readers who voted in the poll thought that being able to run Windows on a Mac would be critical to convincing switchers to go Mac (753 votes, 38 per cent)"

12
May

News is just hitting the wires that Apple and Softbank will work together (or are currently working together) to develop an iPod based cell phone.

My view is that a single device that can work as both a cell phone and an iPod will drive iPod adoption because people will prefer to carry around a single device.  Greater iPod adoption will drive more sales at the iTunes Music Store and it should add more momentum to the "Halo Effect".  All in all, increased Mac adoption should result.

Check back for updates. 

11
May

Apple has posted a page with a countdown to the opening of the new 5th Avenue Store in New York city.  Apple will be offering prizes and a commemorative t-shirt.  The store is located at 767 Fifth Avenue and 59th Street.

10
May

Aside from an awesome user interface and a great underlying architecture, Apple built OS X with security in mind.  As part of that central security theme, OS X has been designed using three key isolation features:

  • System Isolation
  • User Isolation
  • Memory and Application Isolation 

09
May

Apple provided additional details about the sessions for the 2006 Worldwide Developers Conference in San Francisco, California.  The conference will take place from August 7 - 11.  Apple will preview the next release of Mac OS X, version 10.5 codenamed "Leopard".  In addition to hands-on labs, Apple will conduct over 130 sessions.  The labs and sessions will be focused on the following areas:

09
May

Apple has added 16 series from News Corp.'s Fox television network to the iTunes Music Store, specifically content from FOX, FX, SPEED, FUEL TV and 20th Century Fox Television.

Some of the 16 series include: "24," "Prison Break", "The Shield", "It's Always Sunny in Philadelphia", "Stacked", "Black White", "30 Days", "Buffy the Vampire Slayer", "Firefly", "Lost in Space", "Pinks", "Unique Whips", and "First Hand."

02
May

Apple released new television ads geared towards highlighting the Mac during last night's primetime commercial slots.  There are a total of six ads that show discussions between two men, one represents a Mac and the other a PC.  The ads share the same white theme that Apple used during it's "Switch" television ads that aired in 2002.

A few observations about the ads:

01
May

A quote from the article:

"Sporting the most powerful Intel chip currently available in Apple's lineup, the 15-inch, 2.16 GHz dual-core MacBook Pro is, simply, a speed demon. There has never been a Mac laptop this fast. It's so fast, it even outpaces professional workstations in several key benchmarks. What's more, with its ability to run both Mac OS X and Windows operating systems, it's two computers in one. There has simply never been a better time to buy an Apple notebook computer."

01
May

For those interested in switching, but are holding back because they are not sure if they will be able to use all of their files, rest assured that moving to a Mac is simple.  Apple's modern operating system OS X handles all the file types a computer user is accustomed to using on Windows.  The goal of this post is to describe how easy it is to transition your files from Windows over to a Mac.  It will put aside any reservations that may be holding back your Switch.