On Tuesday July 27, 2010, Apple refreshed its iMac all-in-one desktop lineup with new Intel's Core i3, Core i5 and Core i7 processors and discrete ATI Radeon graphics.  The new iMac line is shipping now and available through the Apple Store, Apple's retail stores and Apple Authorized Resellers

In his July 25, 2010 article at the San Jose Mercury News, John Boudreau, highlights that the Mac, despite all the buzz and attention given to Apple's iPhone and iPad, is still a key contributor to Apple's business.  The article highlights Mac sales data recently reported by Apple in their Q3 2010 earnings report.

In a July 24, 2010 slideshow at InformationWeek, Thomas Claburn states, "We picked ten worthy Mac applications, that are tops here and now."  Noting that much of the hype these days is centered around Internet-based applications, InformationWeek takes the position that "there's still a lot of great software to be downloaded and installed."

In a July 21, 2010 article at The Register, Rik Myslewski demonstrates that Apple Mac sales have tripled in five years.  The article not only includes statements from Apple executive underlying the growth but also graphics that highlight the growth.

On July 20, 2010, Apple Inc. released fiscal 2010 third quarter that ended on June 26, 2010. Apple posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter's revenue.

On July 20, 2010, software company McAfee rolled out revamped security products for Mac users, McAfee Internet Security and McAfee Family Protection for Mac.  McAfee Internet Security empowers consumers to surf the web safely, while McAfee Family Protection allows parents to filter inappropriate content while their children are online.

If you haven't heard already, Apple released new MacBook Pro models yesterday.  Amazon is now showing these models in stock and is offering between $40-$100 off the price charged by Apple.  On top of that, Amazon doesn't impose shipping charges or rebate forms to get these discounts.  For most buyers, you won't even have to pay state sales tax.  Thus, buying your new MacBook Pro from Amazon could save you some significant coin!

This article details the key differences between the newly released April 2010 MacBook Pro models against the prior generation models that were released in June 2009.  Those interested in making the comparison will find this article quite useful as it could aid in the purchase decision.

On the heels of today's MacBook Pro update from Apple, we have updated our MacBook Pro Guide to reflect the features of the latest models.  The guide offers a detailed review of the MacBook Pro broken down as follows:

Apple today updated the MacBook Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery. The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple's new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors.